Show Circuit Online Sales, LLC
1706 W. Main Street | Robinson, Illinois 62454


Roland Schumaker > SC Online Sales, LLC Owner
CONTACT ROLAND FOR: Information about The Show Circuit Magazine
o: 309-365-7105 | e:
Lexington, Illinois
Roland Schumaker // SC Online Sales, LLC Owner

Roland, owner of the Show Circuit brand, grew up in Illinois showing livestock competitively across the country. He was a member of the highly competitive 1986 Black Hawk East judging team and went on to judge at the University of Illinois. He started the Show Circuit magazine right out of college. For more than two decades, Roland has been working side-by-side with livestock producers across the country to promote their genetics, and bringing readers the latest in show results and industry news. Today, Show Circuit is the leading livestock publication in the nation, and will bring the same quality and service to its online sales program.

“Building the Show Circuit magazine has been my life’s work to this point, and I am proud of what our publication represents in the livestock industry. Now, I am equally excited to expand the SC brand into the online sales business. I couldn’t be more pleased with the team we have standing behind SC Online Sales, and I am confident this group of industry leaders will continue to build on the reputation of quality and service the Show Circuit is known for. Thanks for visiting our site, where you can see for yourself why we are truly the fresh face of online livestock auctions.”
JEN HUMMEL > SC Online Sales Manager
CONTACT JEN FOR: Any questions regarding technical support or booking a sale
c: 815-922-8437 | e:
Ashkum, Illinois
Jen Hummel // SC Online Sales Manager

Jen grew up in an agricultural community in Southwest Kansas. She earned her undergrad degree in agribusiness at Kansas State University and her graduate degree in ag communications at Oklahoma State University. Throughout her education, Jen gained more ag production and livestock experience through internships with Archer Daniels Midland, the U.S. Department of Agriculture and Certified Angus Beef. After grad school, Jen’s first job was with the National Swine Registry as the Director of Marketing & Communications. She has been with the Show Circuit since that time, helping develop the SC Online Sales program.

“When I was offered the opportunity to work with this group building SC Online Sales from the ground up, I couldn’t pass it up. We have worked tirelessly, scrutinizing every detail of this sales program to best serve the livestock community’s needs. It is truly the most advanced and innovative platform on the market, and I am so excited to start booking sales and helping our customers reach their potential through online livestock auctions.”
Dave Guyer > SC Online Cattle Sales Rep
CONTACT DAVE FOR: Booking cattle sales or technical support
c: 618-546-5035 | e:
Robinson, Illinois
Dave Guyer // SC Online Cattle Sales Rep

Dave is the owner and operator of Guyer Cattle Co. near Robinson, Illinois. What started as a simple 4-H project has now grown into a successful, family-oriented livestock business where Dave and his wife, Lucy, market and sell hundreds of show cattle each year. The Guyer Girls, Ashtin and Nalaney, both show cattle and pigs competitively in major shows across the nation. Along with GCC, the Guyers also own Natural Solutions for Livestock, a company that encompasses a wide range of innovative livestock products including Natural Stride, GLUCoat, Hide & Hair and Stretch. Dave enjoys sharing his knowledge and passion for the cattle industry, and through his partnership with ShowRite Feeds he has the opportunity to travel across the country working with other cattle enthusiasts.

"I am very proud to be a part of this industry, and was extremely excited when Roland asked me to be a part of this new online sales site. This platform is easy to use and has so much to offer from both a buyer’s and seller’s perspective. The new features of this site are just plain COOL!!”
Kade Hummel > SC Online Swine Sales Rep
CONTACT KADE FOR: Booking pig sales
c: 815-419-7914 | e:
Ashkum, Illinois
Kade Hummel // SC Online Swine Sales Rep

Kade has been involved in the livestock industry since he was young. He showed both sheep and pigs growing up and became involved in livestock judging at a young age. He judged at Joliet Junior College under his uncle, Dale Hummel, and then went on to a judging career at Western Illinois under Bruce Engnell. After college, Kade began his career in the swine industry. He was a field representative for the National Swine Registry for seven years, evaluating pigs and working with breeders throughout the Midwest and Southwest. Kade has judged many prestigious shows across the country, including the Houston Barrow Show, National Western, Tulsa State Fair, Iowa State Fair, Indiana Crossbred Classic and numerous other state and county fairs. He now works for JBS United as the Lindner United sales manager, as well as managing showpig sales for Hummel Farms.

“I love how easy the SC Online Sales site is to use, and I’m excited about the unique features it brings to the table for both buyers and sellers. During the peak of pig sale season when I am trying to watch 3-5 sales a night, the features of this site make my job a lot easier and much less stressful.”
Brad Otto > SCO Western Cattle Field Representative
CONTACT BRAD FOR: Booking cattle sales
c: 712-269-3473 | e:
Manning, Iowa
Brad Otto // SCO Western Cattle Field Representative

Brad Otto is the owner of Otto Show Cattle in Manning, Iowa. Brad has raised, purchased and sold champion show cattle at county, state and national levels for many years. Brad currently resides outside Manning with his fiancé Karol, her son Alex and his two sons Colton and Keaton. The Otto Boys are actively exhibiting champion caliber show cattle throughout the Midwest. Brad grew up on a family farm which mainly consisted of a swine and row crop operation, but his passion for exhibiting cattle has grown Otto Show Cattle into what it is today. Along with the cow calf operation, Brad owns and promotes some of the club calf industry’s leading sires.

“When I had talked with Roland and Dave about what the Show Circuit Online format offered, I was so intrigued that I wanted to be a part of the industry leading technology as far as online sale formats are concerned. Not only does SC Online Sales offer the most innovative technologies of today, its group of team members are dedicated to offering you, as Cattle producers, unprecedented service to ensure a successful sale.”
Dave Stoltz > SCO Western Cattle Field Representative
CONTACT DAVE FOR: Booking cattle sales
c: 402-709-7412 | e:
Pierce, Nebraska
Dave Stoltz // SCO Western Cattle Field Representative

Dave grew up involved in the cattle industry since he was a very young child. Growing up on the family ranch in Northeast Nebraska he developed a passion for breeding, selling and showing quality cattle, and was an integral part of the “Stoltz Exotics” business. Dave continued his passion for quality cattle through the development of his own family-oriented cattle business, Stoltz Show Cattle. Dave is known for brokering quality cattle and his high standards of excellence in the cattle industry. Dave also provides fitting demonstrations to 4-H youth; judge’s local livestock shows and mentors youth who are interested in showing. Dave and his wife Laura have five children; Rylee, Taylor, Reed, Tanner and Joey, who all show cattle competitively and help keep things running smoothly in the family operation.

“I was very honored when I was asked to be a part of Show Circuit online business. I feel that this program is top notch and the features it offers for both the buyer and seller make selling on line so much more practical and workable. I’m excited to see what the future holds for this company and the cattle industry.”
Rick Frye > Cattle Field Representative
c: 319-361-6600 | e:
Independence, Iowa
Matt Turner > SCO Southern Cattle Field Representative
CONTACT MATT FOR: Booking cattle sales
c: 210-274-7739 | e:
Conroe, Texas
Matt Turner // SCO Southern Cattle Field Representative

Matt has been actively involved with livestock since his first junior project in 1989. Matt was a '98 graduate of Southwest Texas State University with a degree in Agriculture Education. With over 15 years teaching experience, Matt is well known for his passion in working with livestock and youth. He has been actively involved with marketing, breeding and showing quality cattle for over 25 years. During that time, he has been fortunate to be involved with many champions in Texas. He enjoys judging shows and working with exhibitors. Matt is also a partner in Melatonin Implants, LLC, which has become very successful in the stock show community. Matt currently resides in Conroe, Texas, where he has two children - a daughter, Taylor, and son, Heston, who both exhibit livestock competitively.

“I am very excited to be a part of the knowledgeable and experienced team here at Show Circuit Online Sales. In addition to great customer service, the dynamic sales platform is very innovative and easy to use for both buyers and sellers.”
Bobby Maddox > SCO Southern Cattle Field Representative
CONTACT BOBBY FOR: Booking cattle sales
c: 979-777-3655 | e:
Hempstead, Texas
Bobby Maddox // SCO Southern Cattle Field Representative

Bobby grew up in Cordell, Oklahoma, raising and showing cattle. He knew early on his passion was show cattle, but more importantly, many others recognized that he was truly gifted when it came to selection, feeding and grooming steers and heifers. Throughout his career, Bobby has worked for some of the most renowned and successful stock show families in history, including the Herzog, Priesmeyer, Bernsen, Ray and Carrabba/Rash families. Bobby has guided exhibitors to the Grand Champion Steer title at every major show in the United States on multiple occasions. One of Bobby’s most remarkable accomplishments was in 1994 when he won a record of five major steer shows in a single show season. He has seen overwhelming success in every facet of the show cattle industry, from managing junior and open breeding cattle to raising and selling national champions. Currently, Bobby and his wife, Mandi, operate Bonham South Cattle in Hempstead, Texas. During the last nine years, they have been a part of 25 Grand and Reserve Champions at the Texas Major steer shows.

“I believe marketing cattle online is the way of the future… After seeing several online platforms that market and sell cattle, I believe that SC Online is without a doubt the most progressive and functional platform available. I am very excited about the future with SCO!”
Tyler Humphrey > SCO Eastern Cattle Field Representative
CONTACT TYLER FOR: Booking cattle sales
c: 419-230-3450 | e:
Harrod, Ohio
Tyler Humphrey // SCO Eastern Cattle Field Representative

Tyler grew up in Northwest Ohio and was involved in 4-H growing up. After attending Bluffton University, Tyler started Humphrey Agri Marketing Solutions, LLC and has been deeply involved in the livestock marketing business since 2008. Tyler was also the Director of Marketing for the American Chianina Association from 2010 to 2014. Tyler, his fiancé Lynnette, and their kids Abby, Ethan, Ezra and Ava enjoy showing pigs and steers as a family, as well as the kids' various school sports.

“When Dave Guyer asked me to be a part of the SCO Team, it was an immediate YES! The Show Circuit platform is light years ahead of the competition. Whether you are selling 10 head or 35, I believe an online sale is the way to go. When you take a superior platform and couple it with the best team in the livestock marketing business, it makes for an easy decision where to have your sale!”
Joan Briggs > SC Online Sales Accounting
CONTACT JOAN FOR: Accounting questions
o: 618-544-3524 | e:
Robinson, Illinois
Joan Briggs // SC Online Sales Accounting

Joan has spent all of her life on the farm. She earned an Associates degree at Lincoln Trail Jr. College in Robinson, IL and continued her education at Eastern Illinois University at Charleston, IL. Joan's roots from being raised on a family farm has taught her that hard work, integrity and good ethics are the staples of life. She is married and has a son & daughter, both of which have families of their own. Joan and her husband love trail riding their saddles mules and camping on the weekends.

Joan has worked for Guyer Cattle Co. and Natural Solutions for 8 years and is now excited about taking on the responsibility of the accounting at Show Circuit Online Sales! She is looking forward to the opportunity of working with the SCO team and the customers that will cross our path.
Cheramie Viator > Breeding Cattle Field Representative
c: 979-777-9419/575-840-6431 | e:
Omaha, Nebraska